SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y
نویسندگان
چکیده
We use eye tracking data to analyze the search behavior of Generation Y users when searching for information using a mobile phone. Following previous studies, we use Google as an example of list-based SERPs to explore the impact of advertisements in search results and their impact on attention before the user’s first action on the page. Results provide evidence that the presence of advertisements and location on the screen can have an impact on user experience and search.
منابع مشابه
An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices
In this study, we use eye tracking to compare the impact of ads on viewing behavior on desktop computers and mobile phones. As in previous studies, we use a list-based search engine results pages (SERPs) to conduct our examination. Our preliminary results contradict banner blindness on SERPs both on desktop computers and mobile phones. Additionally, the preliminary results suggest that top ads ...
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